We’ve All done it at sometime haven’t ladies! At one time or another we have fallen into one of the Seven booby Faux pas, The Quadraboob, The Super Drooper, The Ledge, The Side Boob, The High Rider, Saggy Cups or The Big Stand Off, none of which, lets admit it, don’t show our boobs off in a favourably light!
Well Ladies, 100 Years after their invention Help is at Hand! Bravissimo have Launched Boob School to mark the Bras 100th Anniversary, to help stop us falling into the ‘Booby Trap’!
4 out of 5 women admitted to falling into at least one of the Booby Traps and although larger boobed ladies suffer from at least one of the booby traps, it has not gone unnoticed that our Loose Woman Numbers whizz, Carol Vorderman, is Not immume from Booby faux pas, The Ledge.
The most common, experienced by 41% of the women surveyed, is the ‘Side Boob’, in which the cup underwiring sits on the breast rather than on the ribcage, causing overspill at the side.
The High Rider, where the back of the bra rides up, affects 39%
The Quadraboob had 36% admit experiencing – where the breasts spill over the top of a too-small cup, creating the impression of four boobs!
The Big Stand Off 28%, where the front of the bra doesn’t sit flat on the sternum between the boobs
The Super Drooper 26% who aren’t getting enough support, creating the illusion of saggy boobs.
The Saggy Cups 24% bras that are too big for breast so there’s too much fabric.
The Ledge12% is created with Over uplift, transforming your boobs into something that resembles a ledge.
Although all the faux pas identified could be avoided by wearing a good fitting bra, only one in five women said that they were extremely confident that they were wearing the correct bra size.
This is unsurprising, as the study also identified several reasons why women continually experience such uncertainty about their bra size.
Over a two year period 77% have lost or gained weight, 62% have changed their clothes size, 17 %have gone through the menopause and 10% have had a baby, all potentially impacting upon their bra size.
Jo Lee, Buying and Marketing Director at Bravissimo said: ‘We’d noticed that there were a number of booby traps women were falling into, normally because they’ve never experienced a proper fitting and they simply don’t know how to spot the signs that their bra is no longer giving them the support they need.
‘By identifying the seven classic bra faux pas and launching Boob School, we’re hoping that women everywhere can become more knowledgeable about what makes a really good fitting bra.’
Ladies with larger assets experiencing more problems finding a properly fitted bra and dealing with the challenges of having more to handle in the first place.
The Quadraboob was the biggest pitfall for ladies with a larger bust, with 53 per cent of women who were above a GG cup size falling prey